Brands that believe in a design-driven culture become powerful: - Apple - Natura - Havaianas - Coca Cola - Nike - ...
What makes a powerful brand?
- The logo? - The campaign and adverts? - The brand culture? - Innovation? - A good product? - Custumer experience? - Brand promisse? - Memorable brand proposition?
'Delivering great design is not easy. [...] The secret lies in creating a design-driven business where design is not just an optional add-on, but absolutely central to everything you do' - Robert Brunner
