- The logo? - The campaign and adverts? - The brand culture? - Innovation? - A good product? - Custumer experience? - Brand promisse? - Memorable brand proposition?
Is possible to be a powerfull Company with a "poor" brand, for example Microsoft. They are in most houses. If you talk about Brands them you have to think in Apple as a powerfull one , why? because all issues you mention but in principal cause the Design
Is possible to be a powerfull Company with a "poor" brand, for example Microsoft. They are in most houses. If you talk about Brands them you have to think in Apple as a powerfull one , why? because all issues you mention but in principal cause the Design
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