Unilever: adding vitality to life.

'Vitality is about feeling good, looking good and getting more out of life - consumers need that many of the Unilever's consumer brands meet. Flora Pro-Active helps you feel good because it lowers cholesterol. Dove is all about beauty from the inside, not just moisturising.'
'The 25 individual icons that make up the new U symbolise the vitality story.'
'The outcome is that Unilever name and logo will appear on brands in supermarkets from Shangai to Seattle.'
From the book Logo Design - Ed. Julius Wiedmann